Bandwidth Solves Local SMS Messaging Dilemma at Massive Scale with Local A2P Launch
March 11, 2019
Bandwidth's API launch is timely: In mid-2019, major U.S. wireless carriers will begin to block a common business texting method: shared short code SMS, in which several businesses share a common "text identity" using a five or six digit phone number. With the release of Bandwidth's Local A2P Messaging API, businesses will be able to deliver SMS campaigns reliably and cost effectively via 10DLC. B2B software platforms servicing multiple enterprises, as well as chain businesses, who may have many "local" brick and mortar locations, can send out coupons, alerts, notifications, promotions, and more from their own local phone numbers—allowing instant replies or call-back ability to a specific store or business location.
This introduction is part of a chain of recent updates in the messaging industry. In late 2018, the
Bandwidth's Local A2P Messaging offers a sanctioned route, resulting in predictable delivery, measurable results, and a better customer experience for end users. While some businesses offer "unsanctioned" grey routes using 10-digit numbers for these types of text messages, users experience unreliable deliverability, poor ROI, and potentially brand reputation damage.
"Local A2P is critical to helping businesses connect with their customers in ways that drive loyalty and retention," said
"Bandwidth's Local A2P API for 10 Digit Long Codes (10DLC) is a timely solution for enterprises who plan to leverage local SMS," according to
For more information about Bandwidth's new API for Local A2P messaging, visit www.bandwidth.com/messaging/local-a2p-messaging
About Bandwidth Inc.
Bandwidth (NASDAQ: BAND) is a software company focused on communications for the enterprise. Companies like Google, Microsoft, and Ring Central use Bandwidth's APIs to easily embed voice, messaging and 9-1-1 access into software and applications. Bandwidth is the first and only CPaaS provider offering a robust selection of communications APIs built around their own nationwide IP voice network—one of the largest in the nation. More information is available at www.bandwidth.com.
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